Strategic product designer

solving real problems with

AI-enhanced research.

Enterprise SaaS

B2B

B2C

Finance

Service platforms

Ways I can help you

Shape product strategy

for intelligent systems by aligning user needs, business goals and tech capabilities.

Uncover actionable insights

through mixed-method research and systems thinking to solve complex problems.

Design accessible and intuitive experiences

that simplify workflows and drive measurable outcomes.

That's me! ✌️

I have 12 years of experience, with the last 5+ in product design, where I found my purpose in creative problem solving. I'm naturally curious - I like to observe people, explore new tools and occasionally go down rabbit holes just to see where they lead.
After hours, it's what drives me to help local businesses grow through storytelling and thoughtful UX.

Selected projects

Zero data hunt

UX research

Usability testing

When we mapped PwC's annual review ecosystem, one truth stood out - data, not judgement, was taking most of the time. Let's see how we rebuilt the workflow using AI that made reviews 3x faster .

Big wins on a small budget

Heuristics

Accessbility audits

Hypothesis test

Turning compliance chaos into clarity - achieving 95% on-time task completion.

A few things 🙋🏻 clients say about me:

Ken Pearce, Senior Manager UX, PwC

Rupa’s performance has exceeded expectations in many areas. Her contributions have significantly advanced her project team's capabilities, particularly in user research, accessibility, and cross-functional collaboration.

Jen Marini, Product Owner, PwC

She's doing great—very responsive, creative, engaged, and reliable. She works directly with developers to coach them, reviews their work, identifies and logs bugs. Couldn't ask for more!

Stephanie Gaudreau, Senior Manager, PwC

I’d like to share feedback on Rupashree Dutta’s work related to the UX Journey for the Internal Admit Review project, specifically the Person Overrides tool for the CDM. This tool represents a critical component of our project and is inherently complex in both scope and execution.Rupashree has delivered excellent results under very tight deadlines. She took the time to fully understand the underlying critical processes, asked thoughtful and comprehensive questions, and produced a high-quality design that provides clear direction for our development team. Despite the aggressive project timeline, she consistently approached the work with professionalism, insight, and composure.

The quality of her design is exceptional. It has been a pleasure working with Rupashree, and her contributions are instrumental to the success of this effort.

That’s it! Now it’s

your turn to say hi.

Do you want to work together or talk about an idea? Let's get in touch then. Just drop me a line!

rd.rupashree@gmail.com

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